Behind-the-scenes footage from her filming sets, shared on fan-operated social media accounts, has highlighted her hidden charms and strong bond with her supporters. Additionally, the YouTube channel “Cha Joo-young Boom Is Coming” has been boosting her popularity alongside her acting projects.
Cha Joo-young gained recognition six years after her debut through Netflix’s “The Glory” (2022). Her elegant appearance, deep and sophisticated voice, and impressive academic background—having majored in Business Administration at Utah State University—helped her build a distinct charm.
Her next project after “The Glory” was the weekend drama “The Real Has Come!”, a choice that surprised many. This was because most rising stars tend to opt for romantic comedies or productions targeting younger audiences. However, Cha Joo-young once again became the center of attention by taking on the lead role in “The Queen Who Crowns”.
“The Queen Who Crowns” is a historical drama about Queen Wongyeong, the wife of King Taejong Lee Bang-won, who wielded significant power alongside him. Cha Joo-young plays the titular role of Wongyeong. While the drama initially gained attention for its 19+ bed scenes, as the episodes progressed, its solid storyline and Cha Joo-young‘s immersive acting earned it recognition for its artistic value.
Fans have played a crucial role in Cha Joo-young’s rise. Her YouTube channel “Cha Joo-young Boom Is Coming” boasts over 100,000 subscribers and showcases various content highlighting her down-to-earth personality. Fan-uploaded videos capture her happily interacting with fans, getting flustered yet delighted by their affectionate gestures, and even hailing a taxi for fans herself.
These relatable moments have gone viral on SNS, with some clips surpassing 2 million views. Some netizens admitted, “I wasn’t particularly interested in Cha Joo-young before, but I became a fan after watching fan-made content.” As “The Queen Who Crowns” continues to break its own viewership records, fans’ active promotion is seen as a key driver behind her rising popularity.
At a time when many stars struggle with maintaining smooth communication with their fanbase, Cha Joo-young’s interactions with her supporters are being recognized as one of the most successful cases in the industry. Her agency is also actively encouraging this positive fan engagement, further fostering a friendly atmosphere.
While some celebrities face criticism due to communication issues with fans, Cha Joo-young is strengthening her bond with them, solidifying her connection with the public. Her approach goes beyond standard star marketing—it is now considered a model example of a new fandom culture in the entertainment industry.